Recently, the powder coating market has been very lively, and the development trend is so rapid that people have to pay attention! At the beginning of the Year of the Snake in 2025, the powder coating market ushered in explosive growth. According to the latest data, the scale of China's powder coating market has exceeded 40 billion yuan, with an annual growth rate of more than 7%. The driving force behind it is not only policy and demand, but also a comprehensive innovation from technology to application scenarios!
1. The market scale is "open" all the way, and the growth continues
The Asia-Pacific region is the world's largest powder coating consumer market, with a market size of approximately US$6 billion in 2023, accounting for 41.38% of the global market share. It is expected to grow to US$6.3-6.5 billion in 2024, and the market share will further increase. As the "main force" in the Asia-Pacific region, China has become the world's largest powder coating production and consumption market. In 2023, my country's powder coating sales reached 2.53 million tons, with a market value of approximately RMB 41 billion. In 2024, driven by the dual forces of "paint to powder" and the growth of demand in downstream industries, the sales volume will reach 2.65-2.7 million tons in 24, with a market value of 40 billion yuan.
2. Application fields are blooming in multiple places, and the demand is different
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Building materials field:
As the largest application market for powder coatings, the market size in 2023 is about 12 billion yuan, accounting for 29.27% of the domestic market share. In 2024, with the gradual recovery of the real estate market and the improvement of building energy-saving standards, demand will continue to grow, and the market size is expected to reach 13-13.5 billion yuan, accounting for 29.5%-30%. The good decorativeness and durability of powder coatings can effectively improve the appearance quality and service life of building materials such as doors, windows, curtain walls, etc.
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Home appliance industry:
It is the second largest application field of powder coatings, with a market size of about 7.6 billion yuan in 2024, accounting for 18.54%. In 2025, with the technological innovation and product upgrading of the home appliance industry, stimulated by the subsidy policy, the demand for powder coatings will continue to increase, and the market size is expected to grow to 8.0-8.5 billion yuan, accounting for 18.5%-19%. In the coating of the outer shells of home appliances such as refrigerators, washing machines, and air conditioners, powder coatings can not only meet the appearance requirements, but also provide good protective performance.
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General industrial field:
The market size in 2024 is about 8.8 billion yuan, accounting for 21.46%. In 2025, against the background of the recovery of the manufacturing industry and the acceleration of industrial automation, demand will maintain steady growth, and the market size is expected to reach 9.5-10 billion yuan, accounting for 21.5%-22%, and is widely used in the coating of machinery and equipment, metal products, etc.
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Other fields:
In the automotive field, especially the rapid development of the new energy vehicle industry, the demand for powder coatings has exploded. In 2025, the market size is expected to reach 5.5-6 billion yuan, accounting for 12.5%-13%; in the furniture field, as consumers' demand for environmentally friendly furniture increases, the application of powder coatings is gradually popularized, and the market size will grow to 3.5-4 billion yuan, accounting for 8%-9%; in the 3C product field, as the speed of electronic product replacement accelerates, the demand for powder coatings is also growing steadily. It is expected that the market size will reach 3-3.5 billion yuan in 2025, accounting for 6.5%-7.5%.
3. Clear future trends and broad development prospects
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Technological innovation leads development:
In order to meet the diversified needs of the market, powder coatings are constantly developing in the direction of low-temperature curing, high decorativeness, and functionality. For example, the application of nanotechnology and intelligent coating technology has greatly improved the performance of powder coatings. In the future, companies will pay more attention to R&D innovation and launch more high-performance and environmentally friendly products, such as water-based thermosetting powder coatings and highly weather-resistant thermosetting powder coatings.
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Environmental protection and sustainable development are inevitable:
Under the background of increasing global environmental awareness, powder coatings, as solvent-free, VOC-free, non-toxic environmentally friendly coatings, meet the requirements of environmental protection policies and will be more popular in the future. Reducing carbon footprint and reducing carbon emissions have become important directions for the development of the industry. Enterprises will start from raw materials and curing conditions to achieve environmental protection and sustainable development goals.
The powder coating market has a bright future, but it also faces challenges such as intensified competition. For related companies, seizing the opportunities of technological innovation and environmental protection development and strengthening industrial chain cooperation will surely seize the opportunity in this booming market and achieve greater development!
